What I can't stand is parodies of carols being used to sell in holiday commercials. And I'm a guy who still can't get enough of "The 12 Pains of Christmas" or "Rusty Chevrolet" (though I do try to limit those listenings to when I'm alone, out of respect for others). Best Buy was bad enough this year (and I LOVE Best Buy), but now we have Marshall's and TJ Maxx doubling up on the parodies. I think this plague of carol parody commercials began a few years ago with the Garmin ads. Thanks, Garmin. (Though thank you, Mom and Dad, for the gift of GPS this year. At least it doesn't play the carol when you turn it on.)
If the retailers must use Christmas tunes as jingles, I prefer the originals (though I know that entails rights fees; whatever). I can live with that. Radio Shack's use of The Raveonettes was a big one for me, J.C. Penney's choice of The Weepies worked well, and even though the commercials are weird, the brief use of "The Christmas Song" at the end of this year's Target spots put me in the giving spirit. My all-time favorite, though -- or at least the best of this decade -- would be the J.C. Penney ads that used a mashup of Bing Crosby singing "Here Comes Santa Claus" and Fatboy Slim's "Wonderful Night." (Hurrah for Mashuptown for that link.) I don't believe the songs were ever mashed up in a full-length cut, so that snippet is all we've got.
But if some mash-savvy user could get those two tunes together, that might be the best gift of all.
So when in doubt, play it safe with the Beach Boys.